I am not an author.

But I helped.

About three years ago, my friend Jason Heiber set out to write a book.

It ranked #1 on Amazon for an entire week under the "Online Marketing" category, conquering the best-seller badge in a heartbeat.

Part of the book's content is based on @digitalmarketing_nyc (100K+ followers) - an Instagram community I've managed & created content for since 2018.

You can find me in the Acknowledgment section too: "[Mattia] deserves a lot of credit for many tactics and strategies explained in this book."

After countless versions (and testing their CTR on FB Ads), we landed on this cover, which I designed in Photoshop. We wanted something catchy, simple, and as "Instagrammy" as possible.

We have no way to measure it, but we know that the cover had a significant impact on the success of the book.

Today, the book keeps performing (179 reviews and 4.4 ⭐️ ) - its content is still relevant in the digital space, despite the industry changing literally every second.

(Yes, my hair looks different now. Thank Goodness).